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60-40 Rule
The Rule of 60:40 — Brand Awareness vs Direct Response
we follow a principle that keeps marketing balanced — 60% for brand, 40% for sales. This mix ensures your business grows both now and in the future.
The 60% — Building Long-Term Brand Equity
Brand awareness drives memory, trust, and emotional connection. We craft campaigns that keep your brand in the minds of your audience — even before they're ready to buy.
The 40% — Driving Immediate Action
Direct response keeps your sales funnel active. Our performance campaigns are designed for measurable conversions — sales, signups, or leads — whatever your goal may be.
The Balance That Works
We combine awareness and performance so one feeds the other — brand creates trust, and trust fuels response. Marco Digital brings strategy, data, and creativity together — for growth that lasts.